From today starting at -20%

Love yourself. Protect yourself.

Invisible protection and deep hydration from UV rays, designed to be with you every day.

Choose your SPF

A single gesture that does twice the work

Discover Luminage SPF 50

Every skin has its own logic

The routine you need, tailored to your needs

Essential Kit

Your Signature Trail

Botanical scented waters and enveloping notes for a unique sensory experience

Choose your fragrance

Your Purophi summer routine

LUMINAGE SPF 50 anti-aging face cream

With duo of marine algae, stabilized Vitamin C+E and triple Hyaluronic Acid

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One simple gesture, every morning

Moisturizer and SPF 50 protection in one product. Rich and elegant texture, invisible on the skin, with no white cast.

Evening skin tone treatment

Stabilized Vitamin C and Vitamin E lead to a more even complexion, helping to lighten existing discolouration and prevent the formation of new spots.

Three-level hydration

Triple molecular weight hyaluronic acid acts on the surface, in the intermediate layers and deep down, for visibly softer, firmer and plumper skin.

A solution for every skin type

Pelle grassa

Oily skin

Pelle mista

Combination skin
Pelle secca

Dry skin
Pelle sensibile

Sensitive skin
Pelle asfittica

Asphyxiated skin

Build your skincare routine with Purophi

From cleansing to protection, biotech formulas and lightweight textures work in synergy to deliver visible, natural results.

1 - Cleansing

The first step in skincare, it removes impurities and traces of makeup while respecting the skin's natural balance. It leaves the face feeling fresh, clean, and ready for subsequent treatments.

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2 - Exfoliation

Gently renews the skin, eliminating dead cells and impurities for a brighter complexion. Promotes natural cell turnover.

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3 - Tonic and Essence

It restores balance and hydration, refreshes the skin, and enhances its receptivity. A key step between cleansing and treatment.

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4 - Booster, Serum and Oils

The concentrated phase of the routine, pure and targeted active ingredients to respond to specific needs.
They regenerate, hydrate and rebalance the skin deeply.

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5 - Eye contour

A delicate area, a targeted gesture.
It hydrates, relaxes and illuminates the eyes, reduces signs of tiredness and fine lines.

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6 - Hydration

Daily nourishment and comfort.
Restores the natural hydrolipidic balance, leaving the skin soft, elastic and luminous.

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7 - Protection

This final, essential daily step protects the skin from UV rays, pollution, and oxidative stress. It preserves youth and vitality over time.

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Cleansing
Exfoliation
Tonic and Essence
Booster, Serum and Oils
Eye Contour
Hydration
Protection

Our bestsellers

Solari
Booster/serum
Body cleansers
Creams

Protection is the final and essential phase of a complete skincare routine.
Purophi treatments combine next-generation sunscreens and biotechnological antioxidants to shield the skin from environmental aggressors and free radicals. A daily preventative and treatment that keeps skin healthy, radiant, and protected over time.

LUMINAGE SPF 50 - anti-aging face cream
LUMINAGE SPF 50 - anti-aging face cream
50 ml
7 Protection

LUMINAGE SPF 50 - anti-aging face cream

SPF 50 that lightens dark spots. Sun protection that is also an anti-aging treatment.
NEW Sun Touch - body spray fluid SPF 50
NEW Sun Touch - body spray fluid SPF 50
150 ml
7 Protection

NEW Sun Touch - body spray fluid SPF 50

SPF 50 protects you and the sea. Eco Reef Fluid Spray, zero damage to corals.
NEW Sun Touch - body spray fluid SPF 30
NEW Sun Touch - body spray fluid SPF 30
150 ml
7 Protection

NEW Sun Touch - body spray fluid SPF 30

SPF 30 perfect for all skin types. Eco reef spray that protects you and the ocean.
NEW Sun Touch - SPF 10 Tanning Spray Oil
NEW Sun Touch - SPF 10 Tanning Spray Oil
150 ml

NEW Sun Touch - SPF 10 Tanning Spray Oil

Golden tan in 3 days. Eco Reef SPF 10 oil that accelerates and protects.

Pure Organic Philosophy

Founded in 2014 in the heart of Parma, PUROPHI was born from scientific innovation in the name of clean, circular and minimal beauty.

Acronym for Pure Organic Philosophy, it was born from the desire to explore new and potential synergies between the organic and inorganic worlds, technology and physiology, science and nature.

PUROPHI presents a new approach to traditional organic cosmetics and offers high-performance and efficient formulations, in better balance with the Earth's ecosystem without elements harmful to the skin and the planet.

Our philosophy

"Pure is not the uncontaminated.
It is everything that remains pure in the contamination of similar worlds.
Desire for freedom."

UNISEX / INCLUSIVE

For all needs and for everyone, without distinction of gender

SCIENCE MEETS NATURE

Biotechnology and natural ingredients in perfect balance for sustainable beauty.

100% MADE IN ITALY

The active ingredients are of certified Italian origin, as is the entire product supply chain.