Philosophy

Mission

Acronym for Pure Organic Philosophy, it was born from the desire to explore new and potential synergies between the organic and inorganic worlds, technology and physiology, science and nature.

PUROPHI presents a new approach to traditional organic cosmetics and offers high-performance and efficient formulations, in better balance with the Earth's ecosystem without elements harmful to the skin and the planet.

Minimal

We believe in less is more : our skin doesn't need many, but excellent products.

Circular

Waste is a resource. Various agro-industry byproducts contain important classes of bioactive molecules (polyphenols, carotenoids, alpha-hydroxy acids, and many others) useful in cosmetics. In particular, thanks to the latest biotechnological research, enzymatic bioliquefaction agents have been developed from the peels of certain plants. These are innovative, water-based active ingredients, obtained without the use of any harsh chemical solvents or oils, but only through natural enzymes. Compared to the more commonly used "plant extracts," bioliquefaction agents are low-molecular-weight active ingredients, more bioavailable and rapidly effective. The result is high-quality formulations with proven efficacy.

Clean and sustainable soul

The desire for sustainability begins with every product formula. The recovery of waste materials and the use of environmentally friendly active ingredients ensure eco-friendly and skin-friendly formulations.

We use:

Bottles

Glass and to a lesser extent recycled plastic

Packages

We use an eco-friendly solution to contain and ship the product
Paper – Ecolabel, wood-free and chlorine-free

Shipping

Only eco-friendly materials, our box is already packaging for shipping. No waste.

UNISEX / INCLUSIVE

For all needs and for everyone, without distinction of gender

SCIENCE MEETS NATURE

Biotechnology and natural ingredients in perfect balance for sustainable beauty.

100% MADE IN ITALY

The active ingredients are of certified Italian origin, as is the entire product supply chain.