Novelty

New me / Microneedling serum

Serum with Spicules, Collagen and Hyaluronic Acid

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Natural skin stimulation

Marine spicules regenerate the skin and improve absorption, with an immediate “wake-up” effect.

Immediate plumping effect

Hydrolyzed collagen stimulates natural collagen, improving tone, elasticity and firmness.

Deep hydration

Hyaluronic acid creates a film that retains water, plumps and keeps the skin soft and luminous.

Non-invasive aesthetic treatment

Inspired by microneedling, it offers regenerating benefits without needles or pain, with the purity of a clean cosmetic.

A solution for every skin type

Pelle grassa

Oily skin

Pelle mista

Combination skin
Pelle secca

Dry skin
Pelle sensibile

Sensitive skin
Pelle asfittica

Asphyxiated skin

Build your skincare routine with Purophi

From cleansing to protection, biotech formulas and lightweight textures work in synergy to deliver visible, natural results.

1 - Cleansing

The first step in skincare, it removes impurities and traces of makeup while respecting the skin's natural balance. It leaves the face feeling fresh, clean, and ready for subsequent treatments.

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2 - Exfoliation

Gently renews the skin, eliminating dead cells and impurities for a brighter complexion. Promotes natural cell turnover.

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3 - Tonic and Essence

It restores balance and hydration, refreshes the skin, and enhances its receptivity. A key step between cleansing and treatment.

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4 - Booster, Serum and Oils

The concentrated phase of the routine, pure and targeted active ingredients to respond to specific needs.
They regenerate, hydrate and rebalance the skin deeply.

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5 - Eye contour

A delicate area, a targeted gesture.
It hydrates, relaxes and illuminates the eyes, reduces signs of tiredness and fine lines.

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6 - Hydration

Daily nourishment and comfort.
Restores the natural hydrolipidic balance, leaving the skin soft, elastic and luminous.

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7 - Protection

This final, essential daily step protects the skin from UV rays, pollution, and oxidative stress. It preserves youth and vitality over time.

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Cleansing
Exfoliation
Tonic and Essence
Booster, Serum and Oils
Eye Contour
Hydration
Protection

Our bestsellers

Body cleansers
Booster/serum
Creams
Nose & Bath - Sea for me
250ml

Nose & Bath - Sea for me

A gel that cleanses and transports you to the sea. Marine freshness for body and hands.
Nose & Bath - Big Vanilla
250ml

Nose & Bath - Big Vanilla

A gel that cleanses and envelops you in pure vanilla. A creamy treat for your skin and senses.
Nose & Bath - Aromatic
250ml

Nose & Bath - Aromatic

A cleansing gel with an aromatic symphony. A blend that awakens all the senses.
Nose & Bath - I'm Italian
250ml

Nose & Bath - I'm Italian

Cleansing gel with the essence of Italy. Lemons, basil, and dolce vita in a bottle.

Your routine, reinvented.

Skincare, body, hair, and makeup: four worlds that come together in Purophi's clean philosophy, for authentic beauty without excess.

Skincare

Skincare
Perfume mist hair & body

Perfume mist hair & body
Make up

Make-up
Body care

Body care

Pure Organic Philosophy

Founded in 2014 in the heart of Parma, PUROPHI was born from scientific innovation in the name of clean, circular and minimal beauty.

Acronym for Pure Organic Philosophy, it was born from the desire to explore new and potential synergies between the organic and inorganic worlds, technology and physiology, science and nature.

PUROPHI presents a new approach to traditional organic cosmetics and offers high-performance and efficient formulations, in better balance with the Earth's ecosystem without elements harmful to the skin and the planet.

Our philosophy

"Pure is not the uncontaminated.
It is everything that remains pure in the contamination of similar worlds.
Desire for freedom."

UNISEX / INCLUSIVE

For all needs and for everyone, without distinction of gender

SCIENCE MEETS NATURE

Biotechnology and natural ingredients in perfect balance for sustainable beauty.

100% MADE IN ITALY

The active ingredients are of certified Italian origin, as is the entire product supply chain.