{"title":"Outlet","description":"","products":[{"product_id":"tone-aggiustatono-2","title":"Tone - \/ Adjust (-)","description":"\u003cp\u003eTONE - is our illuminating tone-fix to transform any foundation into your perfect skin tone. When the color is too dark, when the complexion looks dull, when that natural glow is missing: a few drops solve everything.\u003c\/p\u003e\n\n\n\u003cp\u003e Formula with:\u003c\/p\u003e\n\n\n\u003cp\u003e Ultra-fine lightening pigments - correct tone without creating a gray effect or the dreaded \"white mask\"\n\u003cbr\u003e Natural illuminating complex - micro pearls of light that give radiance without metallic effect\n\u003cbr\u003e Neutral fluid base - blends perfectly while preserving the texture and durability of the foundation\n\u003cbr\u003e Liquid concentrate that melts instantly.\n\u003cbr\u003e Add 1-3 drops to Fondant or Primer PHI directly into the palm.\n\u003cbr\u003e One drop for a touch of light, two to visibly lighten, three to completely transform a color that's too dark.\n\u003cbr\u003e Mix with your finger and apply as usual.\n\u003cbr\u003e Also perfect as a strategic highlighter: an extra drop on the cheekbones, bridge of the nose, and Cupid's bow for natural highlights.\n \u003cbr\u003eTotal customization: adapt each foundation to your changing skin tone. Lighten in the winter, use fewer drops in the summer. It doesn't alter the formula or its hold. Formulated with 92% naturally derived ingredients.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490781606272,"sku":"SQ3861669","price":18.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/Tone_7ac70b7f-3b67-453e-b277-e5af45e7af08.jpg?v=1756733367"},{"product_id":"4ml-blush-pink","title":"Blush PINK","description":"\u003cp\u003e 4ML BLUSH PINK is our multitasking creamy blush for those who love simple, natural beauty. A single product to color cheeks, eyes, and lips with that perfect pink that gives a \"just-pinked\" effect on any complexion. The creamy texture nourishes as it colors, blending into the skin without smudging or drying.\n\u003cbr\u003e Formula with:\u003c\/p\u003e\n\n\n\u003cp\u003e Universal pink pigments - adapt to every skin undertone for the right natural flush\n\u003cbr\u003e Nourishing creamy base - vegetable butters that keep skin soft and lips hydrated\n\u003cbr\u003e Buildable texture - build intensity from a sheer veil to bolder color\u003c\/p\u003e\n\n\n\u003cp\u003e A touch of pink that transforms: fresh cheeks, a luminous gaze, soft and colorful lips.\n \u003cbr\u003eApply with your fingers, dabbing onto your cheeks for a natural look, blend onto your eyelids for a romantic look, or dab onto your lips for a natural glossy finish. It blends seamlessly with your skin, creating a healthy, radiant glow from within. The 4ml size is perfect for your handbag: instant beauty wherever you go.\n\u003cbr\u003e One step, three areas illuminated. The simplicity of essential makeup. Formula with 94% naturally derived ingredients.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490781737344,"sku":"SQ4620157","price":24.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/blush2.jpg?v=1756733370"},{"product_id":"salt-and-pepper-5-cipria-compatta-correttiva","title":"Salt and pepper 5 \/ corrective compact powder","description":"\u003cp\u003e SALT \u0026amp; PEPPER 5 is our universal mineral powder that adapts to every skin tone. The secret? A balanced mix of light (salt) and dark (pepper) micro-powders that create a chameleon shade: invisible on you, perfect on everyone. Like a natural Instagram filter, it optically smooths pores and imperfections while setting makeup all day.\n\u003cbr\u003e Formula with:\u003c\/p\u003e\n\n\n\u003cp\u003e Pure, two-tone mineral pigments - blend with any skin tone without leaving a white or dark cast\n \u003cbr\u003eItalian rice starch - absorbs excess sebum, keeping skin fresh and dry\n\u003cbr\u003e Natural soft-focus silica - creates a soft-focus effect that hides pores without weighing down\n\u003cbr\u003e Protective antioxidant minerals - invisible shield against smog and environmental stress\n\u003cbr\u003e Impalpable powder that disappears on the skin.\n\u003cbr\u003e Pick up a small amount of product with a wide brush or sponge. Gently dab from the center outward.\n\u003cbr\u003e It blends instantly with foundation or can be used alone for the \"perfect naked skin\" effect.\n\u003cbr\u003e Mattifies the T-zone without drying out the cheeks.\n\u003cbr\u003e The result? Velvety skin that looks Photoshopped, yet natural. The all-purpose powder that really works: a powder for all skin tones. Formulated with 95% naturally derived ingredients.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490781999488,"sku":"SQ5697386","price":34.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/3.png?v=1756733375"},{"product_id":"shiny-marble-bronzing-powder","title":"Shiny Marble \/ bronzing powder","description":"\u003cp\u003eSHINY MARBLE is our illuminating powder that gives skin the radiance of polished marble. It's neither a darkening bronzer nor a shimmering highlighter: it's the natural light that comes from within, like when skin is perfectly hydrated and rested. The pearly microparticles capture and diffuse light, creating a three-dimensional effect that optically smooths every imperfection.\n\u003cbr\u003e Formula with:\u003c\/p\u003e\n\n\n\u003cp\u003e Pearlescent marble pigments - reflect light like the surface of Carrara marble, without visible glitter\n\u003cbr\u003e Satin mineral powders - create a luminous veil that blends with the skin naturally\n\u003cbr\u003e Mattifying rice starch - controls shine in critical areas while maintaining glow where it's needed\n\u003cbr\u003e Soft-focus silica - smoothing effect that perfects the texture\n\u003cbr\u003e Silky powder that transforms: living marble skin, luminous but never shimmering.\u003c\/p\u003e\n\n\n\u003cp\u003e Apply with a wide brush all over the face for a diffused, healthy-looking glow, or concentrate on cheekbones, the bridge of the nose, and Cupid's bow for sculptural highlights.\n \u003cbr\u003eIt blends with any makeup base adding that missing luminous dimension.\n\u003cbr\u003e Also perfect on its own on hydrated skin for a \"just back from vacation\" look. Sophisticated radiance: like marble, precious yet natural. Formula with 94% naturally derived ingredients.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490782065024,"sku":"SQ3011622","price":34.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/2.png?v=1756733376"},{"product_id":"3d-banana-loose-powder-opacizzante","title":"3D Banana \/ mattifying loose powder","description":"\u003cp\u003e 3D BANANA is our corrective powder that harnesses the power of banana yellow to neutralize redness and purple shadows. The makeup artist's secret in a powder: the light yellow naturally erases opposite discolorations on the color wheel, while the 3D effect optically smooths any imperfections. Like an invisible concealer filter that mattifies and illuminates simultaneously. Formulated with:\u003c\/p\u003e\n\n\n\u003cp\u003e Micronized banana pigments - the neutral yellow that neutralizes redness and purplish dark circles\n\u003cbr\u003e Absorbent rice starch - controls sebum for 10 hours without ever drying out\n\u003cbr\u003e 3D soft-focus silica - creates optical depth that smooths pores and texture\n\u003cbr\u003e Protective antioxidant minerals - invisible anti-pollution shield\n \u003cbr\u003eUltra-fine powder that transforms: zero redness, zero shine, maximum natural luminosity.\u003c\/p\u003e\n\n\n\u003cp\u003e Apply with a brush or sponge to the entire face for total correction, or targeted on red areas and shadows.\n\u003cbr\u003e Perfect for under-eye baking: apply generously, leave on for 5 minutes, brush off excess for a lifting effect.\n\u003cbr\u003e On dark skin it gives a warm, luminous undertone, on light skin it neutralizes and revives.\n\u003cbr\u003e One shade, infinite complexions. The yellow that solves everything: corrects, mattifies, illuminates. Formulated with 95% naturally derived ingredients.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490782097792,"sku":"SQ0147479","price":34.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/1.png?v=1756733377"},{"product_id":"fondant-fondotinta","title":"Fondant \/ Foundation","description":"\u003cp\u003e Urban skin faces three invisible enemies every day: pore-clogging smog, accelerated aging from screens, and deep-seated infrared rays. Regular makeup covers but doesn't protect. A foundation that both shields and beautifies is essential.\n \u003cbr\u003eFONDANT is formulated as a skincare treatment that colors. The texture melts (fond) into the skin, creating a weightless protective veil against pollution and digital radiation. Liquid pigments blend with the complexion while botanical extracts nourish and protect. It's like wearing a real Instagram filter that enhances the skin while protecting it.\n\u003cbr\u003e Contains:\u003c\/p\u003e\n\n\n\u003cp\u003e Plant-based anti-pollution complex - creates an invisible barrier against smog and urban fine dust\n\u003cbr\u003e Natural blue light filters - protect against damage from screens (computers, smartphones, tablets)\n\u003cbr\u003e Antioxidants from organic extracts - neutralize free radicals from environmental stress\n\u003cbr\u003e Adaptive fluid pigments - blend with every skin tone for a second-skin finish\u003c\/p\u003e\n\n\n\u003cp\u003e After 8 hours: skin is still flawless, protected, and nourished. After 30 days of use: healthier, more radiant complexion, even without makeup.\n \u003cbr\u003e*Melting texture that disappears into the skin. Buildable medium coverage: one layer for a natural effect, two for more coverage. Doesn't create a cakey look, allowing true beauty to shine through while protecting it. Formulated with 91% naturally derived ingredients.\n\u003cbr\u003e *Instrumental tests on anti-pollution protection\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Clear (P)","offer_id":56490782130560,"sku":"SQ2830690","price":44.0,"currency_code":"EUR","in_stock":true},{"title":"Dark (O)","offer_id":56490782228864,"sku":"SQ5872640","price":44.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/Fondant_P.jpg?v=1756733384"},{"product_id":"quasi-solid-hydrating-body-hair-solido","title":"ALMOST SOLID - hydrating body\/hair solid","description":"\u003cp\u003e 80% of shower products are bottled plastic water. We transport tap water, creating waste and pollution. Anhydrous technology eliminates this paradox: only concentrated active ingredients that are activated by your shower water.\n\u003cbr\u003e QUASI SOLID is formulated without a drop of water, concentrating everything you need to cleanse and moisturize your body and hair in a light blue bar. Like a soap of the future that cleans without drying out: the anhydrous technology preserves natural oils while removing impurities. The coconut and citrus scent transforms your shower into a tropical island, and the light blue color recalls the ocean we are protecting. Contains:\u003c\/p\u003e\n\n\n \u003cp\u003eConcentrated plant surfactants - clean gently without the aggressive foam of liquids\n\u003cbr\u003e Nourishing tropical butters - coconut and shea keep skin and hair soft during and after cleansing\n\u003cbr\u003e Organic Citrus Essential Oils - Energize the senses and purify naturally\n\u003cbr\u003e Zero water, zero preservatives - the anhydrous formula is preserved naturally without additives\n\u003cbr\u003e One bar = 3 liquid bottles.\n\u003cbr\u003e Lasts 2-3 months, zero plastic, maximum effectiveness.\n\u003cbr\u003e A solid that becomes a cream under water. Rub between wet hands or directly onto body and hair. It transforms into a cleansing cream that cleanses without that drying, \"too clean\" feeling.\n\u003cbr\u003e Soft hair without weighing it down, hydrated skin without a film. Formula with 98% naturally derived ingredients. *Equivalence calculated on average daily use.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490782425472,"sku":"SQ1015294","price":9.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/bdbe142c-4c52-4136-98bd-648e29e110ba.jpg?v=1756733383"},{"product_id":"quasi-solid-extra-nutrition-shampoo-solido","title":"ALMOST SOLID - extra nutrition solid shampoo","description":"\u003cp\u003eDry hair is starved of nourishment, but traditional liquid shampoo is 80% water and only 20% active ingredients. The result? You wash away more nourishment than you provide. Anhydrous technology concentrates 100% of the active ingredients: every wash is an intensive treatment.\n\u003cbr\u003e QUASI SOLID EXTRA NUTRITION is specially formulated for hair that needs help. Zero water means maximum concentration of repairing butters and oils that are activated only in the shower. Like a nourishing mask that cleanses: it gently cleanses while depositing deep nourishment. The citrus scent energizes the senses as the formula works on the hair. A compact bar that's equivalent to 3 bottles of premium nourishing shampoo.\n\u003cbr\u003e Contains:\u003c\/p\u003e\n\n\n\u003cp\u003e Concentrated vegetable butters (shea + murumuru) - nourish intensely without diluting them with water\n\u003cbr\u003e Pure repair oils (argan + coconut) - rebuild the hair fiber from within\n\u003cbr\u003e Hydrolyzed vegetable proteins - repair damaged areas and seal split ends\n \u003cbr\u003eEnergizing organic citrus fruits - naturally scented and stimulating the scalp\n\u003cbr\u003e One bar = 3 bottles. Lasts 2-3 months, no plastic, double the nutrition.\n\u003cbr\u003e Solid that becomes a nourishing cream under water.\n\u003cbr\u003e Rub into wet hair: it transforms into a rich cream that envelops every strand. It doesn't lather too much because foam isn't nourishing. Leave on for 1 minute before rinsing for maximum nourishment.\n\u003cbr\u003e Transformed hair: soft, shiny, deeply nourished. Formula with 99% naturally derived ingredients. *Equivalence calculated on average use.\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490782458240,"sku":"SQ9279250","price":9.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/cca5eaf6-05af-4158-90e2-f1a80abbb798.jpg?v=1756733383"},{"product_id":"quasi-solid-extra-nutrition-mask-solido","title":"ALMOST SOLID - extra solid nutrition mask","description":"\u003cp\u003e Liquid hair masks are 70% water, 25% silicones that create false softness, and only 5% real nutrients. You pay for water, you carry plastic, and you get little real nourishment. The anhydrous technology eliminates everything superfluous: 100% repairing active ingredients, zero fillers, zero waste.\n \u003cbr\u003eQUASI SOLID EXTRA NUTRITION MASK is formulated as a pure concentrate of nourishment. Without water, every gram is active treatment: penetrating butters, repairing oils, and reconstructing proteins. It's like taking a pocket-sized professional treatment to the hairdresser. It activates with shower water, transforming into a rich cream that envelops every strand. A bar equivalent to 5 jars of premium mask.\n\u003cbr\u003e Contains:\u003c\/p\u003e\n\n\n\u003cp\u003e Triple repair butter (shea + murumuru + mango) - impossible concentration in liquid products\n\u003cbr\u003e Pure precious oils (argan + baobab + moringa) - rebuild the fiber from roots to ends\n\u003cbr\u003e Hydrolyzed silk proteins - repair structural damage and seal cuticles\n\u003cbr\u003e Concentrated vitamins A+E - protect and maintain results over time\u003c\/p\u003e\n\n\n\u003cp\u003e One bar = 5 jars. Lasts 3-4 months, zero plastic, triple nutrient concentration.*\n \u003cbr\u003eA solid that transforms into an ultra-rich conditioner. After shampooing, rub generously into wet hair from lengths to ends. It transforms into a thick cream that adheres to the hair. Leave on for 5-10 minutes (the time it takes to finish your shower). Rinse: hair is reborn, silky, and deeply repaired. Formulated with 99% naturally derived ingredients.\n\u003cbr\u003e *Equivalence on concentration of active ingredients\u003c\/p\u003e","brand":"Purophi","offers":[{"title":"Default Title","offer_id":56490782491008,"sku":"SQ1825512","price":9.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3878\/6432\/files\/d61e0a7a-29bd-45e0-a531-3348dbfb77a9.jpg?v=1756733384"}],"url":"https:\/\/purophi.com\/en\/collections\/make-up-copia.oembed","provider":"Purophi","version":"1.0","type":"link"}